Smuffwear is the brainchild of Endless Exploring – a novelty and innovation-driven products company founded by Santosh Regalla in the year 2000.

We are compulsive innovators, constantly seeking opportunities to create unique offerings that can spark off the imagination of our stakeholders. We combine our love for out-of-the-box thinking with:

  • customer understanding and insights
  • research and development ethos
  • a challenging – yet fun – atmosphere for our associates
  • channel engagement and enrichment initiatives, and,
  • quality and process orientation

Headquartered in Hyderabad, Endless Exploring has operations across India. Our products are available in most of the leading cities and towns of India. We aspire to expand to global markets in a structured manner, launching products that stand for utility, ergonomics, shelf life, quality and affordability.


To innovate, develop, and market products and services that help humanity realize its fullest potential across various media – with emphasis on culture-centric customization.  To be the market leader in the chosen respective fields globally.